This individual will report into the market access function, but work cross-functionally with sales, brand, trade, business analytics and commercial partners to drive strategic decisions and tactical programs that provide customer value for payers across therapeutic categories and over the lifecycle of products. The development of promotional and educational materials to support the field account executives, and other field personnel is a key deliverable for this function. This position will be responsible for building channel and brand payer strategies, collaborate on creating the value proposition and evidence generation strategy for US payers, segmenting payers, creating personal and non-personal tactics, managing the related budgets. Additionally, providing insight into pricing strategic plans will be a component of this position. The Assoc Director may also lead strategic market monitoring and expansion projects. The purpose will be to undercover insights that result in expansion, experiments and pilots that could expand business opportunities in these channels.
The Assoc Director in this role must have hands-on payer marketing experience developing winning strategies that drive value and access in complex payer markets. This includes an in-depth-knowledge of payer customer environment, buy-and-bill systems, and an understanding of the evolving reimbursement landscape. They must have worked in a payer marketing role or had relevant experiences that demonstrate strategic thinking, driving results and customer orientation.
7-10 years in the pharmaceutical industry with the majority of time in managed markets and marketing.
• Understand and educate the organization on market access landscape, channels, and strategies
o Develop Channel and Brand specific marketing strategies and associated tactics to support corporate and brand objectives and execution requirements thru all resourced Market Access Field teams.
o Develop pull through strategies aligned to market access and brand objectives
o Direct Brand specific Market Access Market research activities.
o Lead Market expansion opportunity projects
• Lead cross functional market access strategy team to deliver an integrated market access strategy for the corporation while aligning to customer value with each engagement
o Develop and maintain value message platform for Brand.
o Direct and create the necessary promotional tools that support Account Executive efforts with key customers and pull through of payer opportunities in the field with customers
o Manages key Agencies of Record to deliver tools and tactics
• Lead budget planning process for Market Access and Manage Market Access Marketing Brand budget resources.
• Engages and informs commercial partners.
• Bachelor’s degree; A minimum of 7 yrs in pharmaceutical experience with at least 3 yrs in managed markets.
• Must have solid communications skills (written and verbal) and the ability to lead critical business discussions at all levels of the organization
• Must have a proven record of brand marketing success
• Must have a deep knowledge of managed care and the payer customer, buy and bill and specialty pharmacy preferred but not required.
• MBA or other advanced degree; knowledge of Speciality and Hospital based products; marketing experience
Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.
In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a “big venture” company at heart, applying a youthful spirit of creativity in everything it does.
Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 45,000 people worldwide and had consolidated sales of approximately USD 11 billion (€ 9.9 billion) in 2016.
All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en. Learn more about Otsuka in the U.S. at www.otsuka-us.com.
Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.