• Director HCP CNS Marketing

    Job Locations US-NJ-Princeton
    Requisition ID
  • Responsibilities

    Lead the Otsuka HCP Team and work collaboratively with our alliance partners to develop overall HCP strategic direction and tactical execution through personal promotion and professional medical education (PME) channels. Collaborate, align, and coordinate with sales leadership/field sales, multi-channel marketing, consumer marketing, cross-functional partners, medical, promotional compliance, legal, and external agencies to develop strategy, deliver key tactics on time and within budget, and develop and deliver a clear communication and implementation plan for all tactics. Manage a significant budget, determine appropriate tactical mix, and successfully pull through tactics in partnership with sales leadership. Partner with both Otsuka and global market to ensure the successful transition of life-cycle management activities into the US market. Manage, direct, and mentor two direct reports responsible for HCP personal promotion and promotional medical education. This position will report to the Brand Lead.
    Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives. Strong leadership skills are necessary to lead/contribute to overall sales execution of key deliverables. Experience working with cross-functional teams; e.g., Sales, Training & Development, Business Analytics, and Legal/Medical/Promotional Compliance Review Committees (PRC), is required. Ability to work with a sense of urgency and manage ambiguity and lead through dynamic competing internal and external demands.
    ● Developing US HCP strategies aligned with brand strategic imperatives, and executing corresponding tactics that are impactful, compliant, and within budget
    ○ Managing HCP creative Agency of Record (AoR) for strategic planning, tactical content development and deployment from conception to execution and evaluation
    ○ Working closely with legal, medical, & regulatory partners to ensure all field-delivered promotional resources are reviewed and approved by the Promotional Review Committee (PRC), resulting in compliant and impactful deliverables
    ○ Consistently monitoring project budgets, expenses, and timelines; demonstrating strategic focus and critical thinking ensuring optimal use of limited resources
    ○ Working with Business Analytics partners (both primary and secondary research) to ensure pull-through of customer insights and market research findings to HCP strategy, messaging, and resources
    ● Working closely with sales training and development on all salesforce related training materials for new marketing resources and for training content at POA meetings
    ● Collaborating with sales and sales leadership in identifying needed selling resources, customer concerns, and competitive threats. Developing resources in conjunction with sales and ensuring a consistent feedback loop to gain opportunities for enhancements and to monitor effectiveness
    ● Managing, directing, and mentoring two direct reports who will assist in all tactical level responsibilities associated with HCP promotion
    Leading in the development of annual brand strategic and tactical plans, and accountable for providing project updates to senior leadership committees


    ● B.A. or B.S. degree
    ● Minimum of 5 years of pharmaceutical brand management experience
    ● Proven business analysis skills
    ● Proven agency management skills (for example, managed the agency of record, managed agency pitches for RFPs, etc.)
    ● Demonstrated ability to independently lead marketing plans, strategies, and significant projects
    ● Proven ability to effectively and efficiently drive performance across a matrix team
    ● Knowledge of pharmaceutical legal, promotional compliance, and medical review processes {PRC}
    ● Strong written and oral communication skills as well as good presentation skills



    ● Experience/knowledge of CNS marketplace, particularly, Major depressive disorder (MDD), schizophrenia, and bipolar disorder
    ● Brand and/or Indication Launch experience
    ● US HCP/PME Marketing experience
    ● Sales and/or sales training experience
    ● Master’s in Business Administration
    ● JV/partnership experience
    ● Capacity to influence decision making and work done by others over whom you have no formal authority
    ● Previous experience managing direct reports
    Personal Attributes:
    ● Leadership         
    ● Highly adaptable/Flexible (ability to multi-task)
    ● Cultural and Team Fit
    ● Ability to navigate within an ambiguous environment
    ● Collaborative
    ● Strong written and oral communication skills
    ● Highly Motivated
    ● Strategic Thinker
    ● Results Driven with high sense of urgency
    ● Articulate
    ● Organized/Detail Oriented
    ● Team player
    ● Self-awareness, low-ego


    Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.

    In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a “big venture” company at heart, applying a youthful spirit of creativity in everything it does.

    Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 45,000 people worldwide and had consolidated sales of approximately USD 11 billion (€ 9.9 billion) in 2016. 

    All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en. Learn more about Otsuka in the U.S. at www.otsuka-us.com.


    Disclaimer: This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary. Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

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