• Director Digital Therapeutics Commercial Lead Medical Device

    Job Locations US-NJ-Princeton
    Requisition ID
    2019-10597
  • Responsibilities

    The Commercial Lead is a proven marketing and sales professional who is responsible for successfully delivering a differentiated commercial strategy for a Software as a Medical Device (SaMD) Digital Therapeutics product in Major Depressive Disorder.

     

    • Serve as commercial lead for digital therapeutic product, leading in the area of marketing, market access and sales strategy
    • Work closely with market access and sales organization to develop the annual commercial strategy, tactics and resources necessary to achieve strategic goals
    • Gain alignment from cross-functional and Otsuka leadership on strategy and action plans
    • Oversee and manage the commercial program budgeting and forecasting
    • Provide a comprehensive written strategic plan for SaMD product launch/go-to-market activities (e.g., customer target segments, key initiatives, KPIs, etc)
    • Implement and manage key initiatives/tactics for marketing for US
    • Work with outside agencies and other external vendors to jointly scope, manage and deliver initiatives/campaigns when appropriate
    • Provide leadership, direction and management of the market research and business analysis functions for this new product.
    • Assure that all marketing collateral and related items are in compliance with medical device regulations
    • Provide leadership and/or support the digital therapeutic design requirements (e.g., voice of the customer/market requirements) as well as the implementation for the specific product
    • Identifying a payer path to market and securing profitable reimbursement
    • Identifying where product is optimally suited in the treatment algorithm and for various specialist providers, e.g., psychiatrists, PCPs, psychologists
    • Prepare presentations regarding current and future commercial strategy in digital therapeutics.

    Contribute to the developing company digital strategy/vision and translate it into broad strategies and tactics

    Qualifications

    • Bachelor’s degree required
    • Minimum 10+ years of commercial/marketing/market access experience in biotechnology and/or medical device/pharma setting
    • 3+ years of experience in psychiatry domain interacting with psychiatrists and allied health professionals
    • Experience managing and negotiating with external partners (agents, talent, vendors)
    • Experience in successfully leading a new commercial launch
    • Direct line P&L leadership experience and expertise in developing and executing successful commercialization strategies
    • Knowledge of software as medical device market access challenges
    • Demonstrated experience leading and performing market analysis, reflecting abilities to balance data-driven decisions with smart market intelligence and intuition.
    • Experience leading commercial/marketing function in collaboration with cross-functional areas (Clinical Development, Regulatory, Medical Affairs)
    • Experience with medical devices
    • Excellent written and oral communication skills
    • Personal attributes: team player, good self-awareness and emotional intelligence, previous people and organizational leadership experience, able to adapt style to suit situation, trustworthy, strong work ethic, extremely organized- yet very flexible, strong strategic thinking and analytical skills (including ability to proactively problem-solve and create a vision of how to move forward in ambiguous situation)

     

    DELIVERABLES/METRICS

    • Commercialization plan
    • Launch plan
    • Brand name and identity
    • Trademarking
    • Positioning, message, creative concept testing
    • Segmentation and market map (consumer and HCP)
    • Market research for consumer and HCP (e.g., lexicon for product, concept testing, barriers to adoption, positioning)
    • Forecast
    • Physician payment (CPT) research
    • Market access strategy development
    • Payer review (medical, new technology) research
    • Pricing and contracting strategy
    • Payer targeting

    Overview

    Otsuka Pharmaceutical Company is a global healthcare company with the corporate philosophy: “Otsuka-people creating new products for better health worldwide.” Otsuka researches, develops, manufactures and markets innovative products, with a focus on pharmaceutical products to meet unmet medical needs and nutraceutical products for the maintenance of everyday health.


    In pharmaceuticals, Otsuka is a leader in the challenging area of mental health and also has research programs on several under-addressed diseases including tuberculosis, a significant global public health issue. These commitments illustrate how Otsuka is a “big venture” company at heart, applying a youthful spirit of creativity in everything it does.


    Otsuka Pharmaceutical Company is a subsidiary of Otsuka Holdings Co., Ltd. headquartered in Tokyo, Japan. The Otsuka group of companies employed 45,000 people worldwide and had consolidated sales of approximately USD 11 billion (€ 9.9 billion) in 2016.


    All Otsuka stories start by taking the road less travelled. Learn more about Otsuka Pharmaceutical Company on its global website at www.otsuka.co.jp/en. Learn more about Otsuka in the U.S. at www.otsuka-us.com.


    Disclaimer:

    This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.


    Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.

    Disclaimer

    Otsuka is an equal opportunity employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status.


    Disclaimer:
    This job description is intended to describe the general nature and level of the work being performed by the people assigned to this position. It is not intended to include every job duty and responsibility specific to the position. Otsuka reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

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