Associate Director Brand Analytics

US-NJ-Princeton
Requisition ID
2017-9918

Overview

Otsuka America Pharmaceutical, Inc. (OAPI) is an innovative, fast-growing healthcare company that commercializes Otsuka-discovered and in-licensed products in the U.S. With a strong focus on neuroscience, oncology, cardio-renal and medical device, OAPI is dedicated to improving patient health and the quality of human life. OAPI is part of the Otsuka Group companies. For more information, visit

www.otsuka-us.com

Responsibilities

The primary responsibilities of this role, Associate Director, Brand Analytics, are to:

 

  • Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
  • Provide strategic and tactical analytics support and business recommendations to Oncology brand team through the analysis and interpretation of secondary market research data.
  • Work with a large specialty pharmaceutical data set to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
  • Develop market maps and patient journey models to inform business strategy and brand forecasting models.
  • Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
  • Develop response models, resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership.
  • Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
  • Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
  • Develop and operationalize ongoing reporting needs.
  • Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.
  • Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.
  • Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research.

Qualifications

Preferred Qualifications

  • Experience providing analytical support using secondary data for Oncology brands
  • Analytics planning and execution for brand launches

 

  • Required Qualifications 
  • Bachelor’s degree, Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.);
  • 5+ Years Pharmaceutical Experience
  • Should have capability of doing hands on analytics work
  • Understanding of specialty pharmaceutical data;
  • Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
  • Experience in data reporting tools such as MicroStrategy, Power BI etc

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