Associate Director Brand Analytics

Requisition ID


Otsuka America Pharmaceutical, Inc. (OAPI) is an innovative, fast-growing healthcare company that commercializes Otsuka-discovered and in-licensed products in the U.S. With a strong focus on neuroscience, oncology, cardio-renal and medical device, OAPI is dedicated to improving patient health and the quality of human life. OAPI is part of the Otsuka Group companies. For more information, visit


The primary responsibilities of this role, Associate Director, Brand Analytics, are to:


  • Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
  • Provide strategic and tactical analytics support and business recommendations to Oncology brand team through the analysis and interpretation of secondary market research data.
  • Work with a large specialty pharmaceutical data set to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
  • Develop market maps and patient journey models to inform business strategy and brand forecasting models.
  • Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
  • Develop response models, resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership.
  • Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
  • Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
  • Develop and operationalize ongoing reporting needs.
  • Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.
  • Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.
  • Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research.


Preferred Qualifications

  • Experience providing analytical support using secondary data for Oncology brands
  • Analytics planning and execution for brand launches


  • Required Qualifications 
  • Bachelor’s degree, Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.);
  • 5+ Years Pharmaceutical Experience
  • Should have capability of doing hands on analytics work
  • Understanding of specialty pharmaceutical data;
  • Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
  • Experience in data reporting tools such as MicroStrategy, Power BI etc

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