Associate Director / Director HCP/ Professional Promotion, CNS Marketing

US-NJ-Princeton
Requisition ID
2017-9947

Overview

Otsuka America Pharmaceutical, Inc. (OAPI) is an innovative, fast-growing healthcare company that commercializes Otsuka-discovered and in-licensed products in the U.S. With a strong focus on neuroscience, oncology, cardio-renal and medical device, OAPI is dedicated to improving patient health and the quality of human life. OAPI is part of the Otsuka Group companies. For more information, visit www.otsuka-us.com.

Responsibilities

Description:

Lead the strategic development and tactical execution of HCP personal promotion for a Neuroscience Injectable product. Collaborate, align, and coordinate with sales leadership/field sales, HCP multi-channel marketing, promotional medical education, consumer marketing, alliance partner (Lundbeck), cross-functional partners, and external agencies to deliver key tactics on time and within budget. Develop and deliver a clear communication and implementation plan for all tactics. Manage a significant budget, be able to determine appropriate tactical mix, and successfully pull through tactics in partnership with sales leadership. Manage, direct, and mentor two direct reports who will assist in all tactical level responsibilities associated with HCP personal promotion. This position will report to the Director, Brand Lead of a Neuroscience Injectable product.

 

Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives. Strong leadership skills are necessary to lead/contribute to overall sales execution of key deliverables. Experience working with cross-functional teams; e.g., Sales, Training & Development, Business Analytics, and Legal/Medical/Regulatory Review Committees (PRC), is required. Ability to work with a sense of urgency and manage ambiguity and lead through dynamic competing internal and external demands.

 

  • Developing HCP personal promotional strategy, aligned with brand strategic imperatives, and executing corresponding tactics that are impactful, compliant, and within budget

 

    • Managing HCP creative Agency of Record (AoR) for strategic planning, tactical content development and deployment from conception to execution and evaluation
    • Working closely with legal, medical, & regulatory partners to ensure all field-delivered promotional resources are reviewed and approved by the Promotional Review Committee (PRC), resulting in compliant and impactful deliverables
    • Consistently monitoring project budgets, expenses, and timelines; demonstrating strategic focus and critical thinking ensuring optimal use of limited resources
    • Working with Business Analytics partners (both primary and secondary research) to ensure pull-through of customer insights and market research findings to HCP strategy, messaging, and resources

 

  • Working closely with sales training and development on all salesforce related training materials for new marketing resources and for training content at POA meetings
  • Collaborating with sales and sales leadership in identifying needed selling resources, customer concerns, and competitive threats. Developing resources in conjunction with sales and ensuring a consistent feedback loop to gain opportunities for enhancements and to monitor effectiveness
  • Managing, directing, and mentoring two direct reports who will assist in all tactical level responsibilities associated with HCP personal promotion

Assisting brand leadership in development of annual strategic and tactical plans, and accountable for providing project updates to senior leadership committees

Qualifications

Required:

  • B.A. or B.S. degree
  • Minimum of 5-7 years of pharmaceutical marketing or relevant experience
  • Ability to work in a fast-paced dynamic environment
  • Proven business analysis skills
  • Proven agency management skills (for example, managed the agency of record)
  • Demonstrated interpersonal and communication skills as evidenced in marketing plans, strategies, or significant projects
  • Proven ability to effectively and efficiently drive performance across a matrix team
  • Knowledge of pharmaceutical legal, regulatory, and medical review processes {PRC}
  • Strong written and oral communication skills as well as good presentation skills
  • Preferred: 
  • Experience/knowledge of CNS marketplace, particularly schizophrenia and bipolar disorder
  • Sales and/or sales training experience
  • Master’s in Business Administration
  • JV/partnership experience
  • Capacity to influence decision making and work done by others over whom you have no formal authority
  • Previous experience managing direct reports

 

  • Personal Attributes:
  • Leadership          
  • Highly adaptable/Flexible (ability to multi-task)
  • Cultural and Team Fit
  • Ability to navigate within an ambiguous environment
  • Collaborative
  • Strong written and oral communication skills
  • Highly Motivated
  • Strategic Thinker
  • Results Driven with high sense of urgency
  • Articulate
  • Organized/Detail Oriented
  • Team player
  • Self-awareness, low ego

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