Otsuka America Pharmaceutical, Inc. (OAPI) is an innovative, fast-growing healthcare company that commercializes Otsuka-discovered and in-licensed products in the U.S. With a strong focus on neuroscience, oncology, cardio-renal and medical device, OAPI is dedicated to improving patient health and the quality of human life. OAPI is part of the Otsuka Group companies. For more information, visit www.otsuka-us.com.
Lead the strategic development and tactical execution of HCP personal promotion for a Neuroscience Injectable product. Collaborate, align, and coordinate with sales leadership/field sales, HCP multi-channel marketing, promotional medical education, consumer marketing, alliance partner (Lundbeck), cross-functional partners, and external agencies to deliver key tactics on time and within budget. Develop and deliver a clear communication and implementation plan for all tactics. Manage a significant budget, be able to determine appropriate tactical mix, and successfully pull through tactics in partnership with sales leadership. Manage, direct, and mentor two direct reports who will assist in all tactical level responsibilities associated with HCP personal promotion. This position will report to the Director, Brand Lead of a Neuroscience Injectable product.
Individual should have a proven track record that demonstrates the breadth and depth across marketing competencies and achievement of performance objectives. Strong leadership skills are necessary to lead/contribute to overall sales execution of key deliverables. Experience working with cross-functional teams; e.g., Sales, Training & Development, Business Analytics, and Legal/Medical/Regulatory Review Committees (PRC), is required. Ability to work with a sense of urgency and manage ambiguity and lead through dynamic competing internal and external demands.
Assisting brand leadership in development of annual strategic and tactical plans, and accountable for providing project updates to senior leadership committees